“I think I ride the thoroughbreds better and I get on with them really well. Events here do not have VIP experiences for owners like events in the UK.Ĭurrently Sam is putting together a syndicate to sell shares in her two top horses, Ricker Ridge Pico Boo and Ricker Ridge Escada.Sam gravitates towards horses with some thoroughbred blood. Getting owners in New Zealand is not easy, the country lacks the owner culture. She is celebrating with her parents and her sister Nicky who all have been incredibly supportive of her riding career.Meet her ponies“I do not have owners yet and that is the next big challenge for me,” says Sam.

Sam when she graduated from the University of Waikato. Her own website and social media is a testament to her skill set and top-notch marketing is a very important aspect to developing a sustainable business in this sport.

“My background helps and I think it is key to involve fans and portray yourself as a professional,” says Sam. Her marketing job certainly helps to subsidize her riding.In addition, she with works with fellow riders to help them with sponsorship proposals. I am very lucky to have a good boss,” explains Sam. She is a well-rounded individual and her riding skills and marketing background are a wicked combination for success, making her one of the world’s “Top 30 Under 30”Marketing mavenGraduating in 2013 from the University of Waikato with a Bachelor of Management Studies (Hons) in Strategic Management and Finance, Sam was able to continue riding competitively during her studies.With focus and determination, she is managing to successfully juggle a career in Marketing and Eventing. Breaking her pelvis last year was a minor set back and she was back in the saddle as soon as she was able.

At only 23, she is a member of the New Zealand Talent Development squad and is consistently in the ribbons at the three-star level. She rides six horses, coaches and is in the process of setting up a new farm. However, every afternoon when the clock strikes 1:30 she sheds her civilian clothes, dons her jodhpurs and pursues her passion of Eventing.With a day career and an after hours career Sam puts in long days. Utilizing her university degree, her mornings begin in the office with a budding career in marketing. Like a double agent, Samantha Felton (NZL) leads two distinct lives.

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